Bareket IsraelMake the address mean something
Two developments, two distinct contexts. Habanim 24 uses a focused pre-sale offer, while Hashmonaim 3 introduces the location through film and a dedicated landing page.
The challenge
Give prospective buyers a clear view of the homes, the location and the offer at each development.
My contribution
I managed the client account, campaigns and creative. The selection covers two developments: Habanim 24 and Hashmonaim 3.
The work
The Habanim 24 creative pairs the building with the property types and commercial offer. In the Hashmonaim 3 selection, the neighborhood becomes part of the story. Habanim 24 focuses on the pre-sale offer; Hashmonaim 3 introduces the address and its surroundings.
Selected work
Habanim 24 recorded 49 leads in May 2026 and 60 in July 2026: 11 additional leads, or 22.4% more. Reporting period: May and July 2026. Metric: recorded leads for Habanim 24.